Kevin Cook’s rollicking chronicle of this pivotal decade draws on interviews with legendary players—Harris, Montana, Terry Bradshaw, Roger Staubach, Ken “Snake” Stabler—to re-create their heroics and off-field carousing. He shows coaches John Madden and Bill Walsh outsmarting rivals as Monday Night Football redefined sports’ place in American life. Celebrating the game while lamenting the physical toll it took on football’s greatest generation, Cook diagrams the NFL’s transformation from second-tier sport into national obsession.

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Photos: Jennifer Lawrence